Context

A large, multinational beverage company initiated the rollout of a collaboration platform across 21 European markets, replacing a wide range of locally managed file drives and collaboration practices.

The ambition was to leverage the full capabilities of Office 365 such as co-creation, version history and shared ownership of content. Realising these benefits required a fundamental shift away from legacy versioning habits and document management behaviours.

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Challenge

While the technology itself was familiar, each market had its own ways of working, expectations around ownership and varying readiness for standardisation.

At the same time, the programme demanded a substantial Clean up of old documentation as >90% of data had not been opened for years.

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My Role

I was engaged as Change Manager for seven months, responsible for designing the full change management setup for the European rollout. My role spanned from strategic design to hands-on development of change assets, ensuring the organisation had a complete and coherent implementation framework ready to deploy.

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Approach

I drove the development of the overall change management strategy, implementation roadmap and roll-out concept for the platform. This included defining the core change narrative, designing a structured roll-out approach, and developing comprehensive roll-out packages combining communication materials, training content and workshop formats. The intention was to enable local project teams to deliver the change consistently while retaining flexibility for local adaptation.

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Outcomes

The engagement resulted in a complete, decision-ready, ready-to-use change management framework, providing the organisation with a clear, scalable approach to adoption across 21 markets.

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Insight

Large-scale digital rollouts succeed when change management is treated as a capability — not just a set of deliverables. Clear narratives, consistent tools and empowered local leaders make adoption scalable across markets.

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Client Recommendation

Anna deserves my highest and sincere recommendation. Anna’s focus is always on the end-user (customer) adoption, and she is very skilled in bringing best practices and change management frameworks to a pragmatic and realistic use.

Adjectives I associate with Anna: Reliable, trustworthy, honest, diplomatic, bright, likable and fun! I would love to work with Anna at any time on any project!
– Sascha Middelboe