Context
A major pharmaceutical company established a new business area to strengthen data management practices and technologies. With data as a key competitive advantage, the organisation needed its employees to handle data with far more awareness, precision and accountability.
Challenge
The challenge was simple: Data Management is—at best—about as appealing as GDPR, Cyber Security or doing laundry. Yet the need for people to understand and comply with the agenda was critical.
On top of that, being a data-driven company meant many employees already believed—often incorrectly—that their data-handling skills were perfectly adequate.
My Role
As OCM Lead for a team of Change Managers, my responsibility was to create Awareness, build Desire and strengthen Knowledge. But the agenda was optional for leaders to prioritise, competing directly with every other organisational initiative already on their plate.
Approach
Alongside developing an e-learning programme, we needed a way to capture attention and spark genuine interest.
So the team designed, built and delivered Data Escape Rooms—two physical rooms at the Danish site, open for any team to book.
To include the global organisation, we translated the puzzles into a virtual Escape Room and launched it at a metaverse conference.
To strengthen learning outcomes, we paired the experience with compelling invitations, clear debrief materials and follow-up resources—helping participants understand the data principles hidden inside the fun.
Outcomes
The Data Escape Rooms created significant exposure for the Data Management agenda and generated far greater interest and engagement than traditional awareness efforts could have achieved.
They became energising entry point into a topic many would otherwise have ignored.
Insight
The Data Escape Rooms were highly effective in building Awareness and Desire. But as a learning platform, no single experience can stand alone — deep knowledge requires reinforcement over time.
Client Recommendation
Anna is very skillful in organisational change management and has demonstrated great talent for breaking down comprehensive change projects. She is great at resource planning and her ability to step in and deliver from early on is eminent. Working in her team has been very easy as she communicates well, is supportive, takes charge, and does not shy back from getting things done. She is a team player and a fun and joyful person to be around. As a lead, she takes good care of her team and I hope and expect to work for her again.
– Mette Munch Jørgensen